ORTEGA OGOMIGO

….Direct Response Copywriter  & Sales Funnel Expert

To Anyone Who Wants To Learn About “Sales”

Dear friend,

It was just like yesterday, I stumbled on the video on Youtube…

That spoke about the most important skill every wealthy person has.

At first, I thought it was negotiation, public speaking, leadership, managerial skills….

But as I followed through the video I got the spark!

It wasn’t any of those.

Although public speaking, negotiation, leadership, managerial skill… are great, but it wasn’t all that.

It was about SALES being the common skill every wealthy has.

Really?

I paused with my heart obviously beating faster.

What exactly is sales and how can I learn it?

I looked within myself and realized why I was struggling.

Already, I had got the following expertise.

Voice over…

Video editing…

Audio editing…

CV writing…

Proposal writing….

Business plan….

….

But somehow, my sales wasn’t steady.

I started seeing the reason why I was many a times broke.

It was because I didn’t know much about sales.

Then, I took it upon myself to learn this and become really good at selling.

Got several courses and products. Read and watched several videos like my life depended on it.

And with that, I then was able to grow my business, start several businesses and make some more money.

But in all the secrets I learnt about selling, the very most important one that if you learn today will save you a fortune and take you steps further to making more sales is this:

Don’t worry, this isn’t anything technical.

This is just plain English.

It is this:

FOCUS ON YOUR PROSPECTS.

You see, there is no possible way of having a focus on your prospects long enough and not know what they want, not know what will make them tick, what will make them happy, what their emotional buttons are, what their fears and desires are….

This is the most basic foundations when it comes to selling online or offline.

Not the other way round of creating your product and then trying to understand your prospects.

Here are some exercises I would like you to do.

Get a sheet of paper and list everything you know about your prospects.

Their names.

Their age.

Their fears.

Their desires.

Their location.

Their hobbies.

Their average income.

Their lifestyle.

Their objection (proof of concern)

Their mode of communication.

Their level of education

….

If you’re serious about learning sales, then, I want you to do that exercise.

Try it. It’d help you see things you didn’t see for months or years.

Next,

After doing that, then list your products’ features and benefits.

Features…

……………………………

……………………………

……………………………

Benefits

……………………………

……………………………

……………………………

Then,

List your prospects fears, challenges, pains, desires….

……………………………

……………………………

……………………………

……………………………

……………………………

Done that?

Great.

Next, reframe the benefits of your products to help solve your prospects problems, desires and fears.

Example.

This product will end all your struggles of not making X

This will help you avoid X

This will make you get X fast without Y

Got that?

Now, go apply what I just showed you.

Hey buddy!

Don’t be like them.

I am talking about those who like reading one material to another without taking actions.

Take this little tips and apply in your business and watch the difference.

Peace.

Ortega Ogomigo

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